About
About
Whether leading a team or owning design, I work closely with product, engineering and senior stakeholders from research to launch, combining strategy, creativity and customer insight to turn complex requirements into simple products with measurable results.
Whether leading a team or owning design, I work closely with product, engineering and senior stakeholders from research to launch, combining strategy, creativity and customer insight to turn complex requirements into simple products with measurable results.
Whether leading a team or owning design, I work closely with product, engineering and senior stakeholders from research to launch, combining strategy, creativity and customer insight to turn complex requirements into simple products with measurable results.
Whether leading a team or owning design, I work closely with product, engineering and senior stakeholders from research to launch, combining strategy, creativity and customer insight to turn complex requirements into simple products with measurable results.
I have a proven track record of delivering world-class multi-channel projects with budgets in the millions; transforming businesses and helping brands to better engage with customers.
I am passionate about the bigger picture; bringing together strategy, creativity and understanding to customer behaviour; channeling complex requirements into simple, game changing ideas that make peoples lives easier, more productive and more enjoyable.
I have a proven track record of delivering world-class multi-channel projects with budgets in the millions; transforming businesses and helping brands to better engage with customers.
I am passionate about the bigger picture; bringing together strategy, creativity and understanding to customer behaviour; channeling complex requirements into simple, game changing ideas that make peoples lives easier, more productive and more enjoyable.
“Jonathan is one of those unicorn talents that only comes along once in a while.”
Robb Smigielski, Executive Creative Director at VML
“Jonathan is one of those unicorn talents that only comes along once in a while.”
Robb Smigielski, Executive Creative Director at VML
“Jonathan is one of those unicorn talents that only comes along once in a while.”
Robb Smigielski, Executive Creative Director at VML
“Jonathan is one of those unicorn talents that only comes along once in a while.”
Robb Smigielski, Executive Creative Director at VML
Testimonials
Testimonials
Leading the product design for our AI product identification tool, his impact was felt both externally and internally: customer satisfaction increased significantly, internal teams found a smarter, faster way to support users, and the tool became a showcase of how thoughtful design can unlock real business value. His ability to think strategically while executing at a high creative standard made him an invaluable partner across product, engineering, and business teams.
Leading the product design for our AI product identification tool, his impact was felt both externally and internally: customer satisfaction increased significantly, internal teams found a smarter, faster way to support users, and the tool became a showcase of how thoughtful design can unlock real business value. His ability to think strategically while executing at a high creative standard made him an invaluable partner across product, engineering, and business teams.
Leading the product design for our AI product identification tool, his impact was felt both externally and internally: customer satisfaction increased significantly, internal teams found a smarter, faster way to support users, and the tool became a showcase of how thoughtful design can unlock real business value. His ability to think strategically while executing at a high creative standard made him an invaluable partner across product, engineering, and business teams.
Leading the product design for our AI product identification tool, his impact was felt both externally and internally: customer satisfaction increased significantly, internal teams found a smarter, faster way to support users, and the tool became a showcase of how thoughtful design can unlock real business value. His ability to think strategically while executing at a high creative standard made him an invaluable partner across product, engineering, and business teams.

Simon Lilly
Manager, Digital Products, Kohler
Jonathan is an entirely unique talent in the wide world of experience design. He can meaningfully tackle almost any brief given to him. He can wrangle elegance and simplicity out of complexity and ambiguity and always does it with professionalism, panache and focussed insight. He's one of those unicorn talents that only comes along once in a while. On top of all that he is a pleasure to work with.
Jonathan is an entirely unique talent in the wide world of experience design. He can meaningfully tackle almost any brief given to him. He can wrangle elegance and simplicity out of complexity and ambiguity and always does it with professionalism, panache and focussed insight. He's one of those unicorn talents that only comes along once in a while. On top of all that he is a pleasure to work with. Despite being a contractor at VML, he was considered very much an integral part of our full time team and his presence is missed. Mr Vaughan is a design colleague I feel very privileged to have worked alongside.
Jonathan is an entirely unique talent in the wide world of experience design. He can meaningfully tackle almost any brief given to him. He can wrangle elegance and simplicity out of complexity and ambiguity and always does it with professionalism, panache and focussed insight. He's one of those unicorn talents that only comes along once in a while. On top of all that he is a pleasure to work with. Despite being a contractor at VML, he was considered very much an integral part of our full time team and his presence is missed. Mr Vaughan is a design colleague I feel very privileged to have worked alongside.
Jonathan is an entirely unique talent in the wide world of experience design. He can meaningfully tackle almost any brief given to him. He can wrangle elegance and simplicity out of complexity and ambiguity and always does it with professionalism, panache and focussed insight. He's one of those unicorn talents that only comes along once in a while. On top of all that he is a pleasure to work with.

Robb Smigielski
Executive Creative Director, VML
Robb Smigielski
Executive Creative Director at VML
Jonathan is one of the best UX Directors I've worked with. He has great overall vision and the experience to pull off any job. His client and project management skills are top level.
Jonathan is one of the best UX Directors I've worked with. He has great overall vision and the experience to pull off any job. His client and project management skills are top level.
Jonathan is one of the best UX Directors I've worked with. He has great overall vision and the experience to pull off any job. His client and project management skills are top level.

Scott Shaw
Experience Design Director, R/GA
Scott Shaw
Head of User Experience at POSSIBLE
Worked together at R/GA
I've had the pleasure of working with Jonathan on a number of occasions and it's always a rewarding pleasure. Jonathan is a completely safe pair of hands with a wealth of experience and knowledge to draw on. His thinking, attitude and output is always exceptional.
I've had the pleasure of working with Jonathan on a number of occasions and it's always a rewarding pleasure. Jonathan is a completely safe pair of hands with a wealth of experience and knowledge to draw on. His thinking, attitude and output is always exceptional.

Nathan Williams
Strategy Director, Wolff Olins
Get in touch
Email: jonathan@jonathanvaughan.com
Call: +44 (0)7980 635 325
Connect: linkedin.com/in/jonnyvaughan
+44 (0)7980 635
+44 (0)7980 635
+44 (0)7980 635
+44 (0)7980 635
+44 (0)7980 635