Client
Esprit

Project
Digital Experience

Agency
Huge London

Role
UX Director

Client
Esprit

Project
Digital Experience

Agency
Huge London

Role
UX Director

The challenge.

To reinvent Esprit’s digital experience as part of a wider brand transformation, building on their heritage as one of the defining brands of the 80s and 90s.

The challenge.

To reinvent Esprit’s digital experience as part of a wider brand transformation, building on their heritage as one of the defining brands of the 80s and 90s.

Unmistakably Esprit.

Alongside revitalised brand values, a manifesto of experience principles was created championing considered, purposeful design with a spirit of joy to bring colour to discovery and ease to purchase.

A bold, iconic digital ecosystem with ecommerce at its heart delivers a seamless brand experience.

Unmistakably Esprit.

Alongside revitalised brand values, a manifesto of experience principles was created championing considered, purposeful design with a spirit of joy to bring colour to discovery and ease to purchase.

A bold, iconic digital ecosystem with ecommerce at its heart that delivers a seamless brand experience.

Title

Gallery Title

A seamless journey.

Users effortlessly navigate products and stories through designful interactions that are personal, joyful and purposeful. Encountering more than just usability, they are surprised with moments of unexpected delight that reflect Esprit’s playful attitude.

A seamless journey.

Users effortlessly navigate products and stories through designful interactions that are personal, joyful and purposeful. Encountering more than just usability, they are surprised with moments of unexpected delight that reflect Esprit’s playful attitude.

It starts with inspiration.

From inspiration to influencers, we collaborate with the community from social through to shopping.

It starts with inspiration.

From inspiration to influencers, we collaborate with the community from social through to shopping.

From find to filter.

A seamless purchase journey, considered and intentional; navigated with ease through intelligent filtering.

From find to filter.

A seamless purchase journey, considered and intentional; navigated with ease through intelligent filtering.

Social to sustainable.

Real customers and sustainable credentials drive confidence in the quality of the products, while reaffirming brand heritage.

Social to sustainable.

Real customers and sustainable credentials drive confidence in
the quality of the products, while reaffirming brand heritage.

Search and share.

Intuitive searching and favoriting creates shareable collections and opportunity for communication.

Search and share.

Intuitive searching and favoriting creates shareable collections and opportunity for communication.

Celebratory checkout.

Checkout with perfect fit, tailored delivery options and rewarding membership make users’ lives easier.

Celebratory checkout.

Checkout with perfect fit, tailored delivery options and rewarding membership make users’ lives easier.

“Every aspect of the company is an opportunity for a unique design solution.”

Tomatsu Yagi, Creative Director Esprit 1985

“Every aspect of the company is an opportunity for a unique design solution.”

Tomatsu Yagi, Creative Director Esprit 1985