Client
Wizarding World

Project
Wizarding World
Official app

Agency
Huge London

Role
UX Lead

Client
Wizarding World

Project
Wizarding World
Official app

Agency
Huge London

Role
UX Lead

The challenge.

To establish J.K. Rowling’s Wizarding World for the digital age; reigniting Harry Potter and evolving Fantastic Beasts into evergreen global franchises, and set a new standard for the direct-to-consumer, fan relationship on a global scale.

The challenge.

To establish J.K. Rowling’s Wizarding World for the digital age; reigniting Harry Potter and evolving Fantastic Beasts into evergreen global franchises, and set a new standard for the direct-to-consumer, fan relationship on a global scale.

An ever-expanding universe.

The official Harry Potter and Fantastic Beasts companion, the app enables fans to delve even deeper into the stories and characters they love; unlocking spellbinding new content, exclusive experiences and magical interactive features whilst sharing their own unique expression of fandom with friends online.

An ever-expanding universe.

The official Harry Potter and Fantastic Beasts companion, the app enables fans to delve even deeper into the stories and characters they love; unlocking spellbinding new content, exclusive experiences and magical interactive features whilst sharing their own unique expression of fandom with friends online.

Magical modules.

A modular system of card templates was developed enabling content to be automatically published across the app in varying contexts and sizes.

The interactive model was designed with multiple layers, allowing the canvas to change seasonally or for special announcements, with functional UI sitting unobtrusively on top.

Magical modules.

A modular system of card templates was developed enabling content to be automatically published across the app in varying contexts and sizes.

The interactive model was designed with multiple layers, allowing the canvas to change seasonally or for special announcements, with functional UI sitting unobtrusively on top.

Enchanting interactions.

With so much of the Wizarding World built around magic, interaction design had to be a big part of the app. Sketches and ideas for spellbinding interactions were rapidly brought to life in prototypes and tested with fans across the world, providing immediate feedback.

Enchanting interactions.

With so much of the Wizarding World built around magic, interaction design had to be a big part of the app. Sketches and ideas for spellbinding interactions were rapidly brought to life in prototypes and tested with fans across the world, providing immediate feedback.

“Just one word... phenomenal!”

J.K. Rowling

“Just one word... phenomenal!”

J.K. Rowling

Working in parallel with the design teams allowed high fidelity wireframes to be constructed from system elements, streamlining the design and production process.

Working in parallel with the design teams allowed high fidelity wireframes to be constructed from system elements, streamlining the design and production process.

A reimagined Sorting Ceremony.

Fans can discover (or even rediscover) their Hogwarts house in the official Sorting Ceremony — beautifully reimagined with J.K. Rowling’s original questions. Using Augmented Reality, fans see themselves wearing the Sorting Hat for the very first time, and once sorted can announce their house loyalty with shareable assets.

A reimagined Sorting Ceremony.

Fans can discover (or even rediscover) their Hogwarts house in the official Sorting Ceremony — beautifully reimagined with J.K. Rowling’s original questions. Using Augmented Reality, fans see themselves wearing the Sorting Hat for the very first time, in the most exciting Sorting Ceremony yet.